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Describing Nir Zavaro as “self-made” might be accurate, but there’s a lot more to his story than just those words; for months, Zavaro couch-surfed in Tel Aviv – one of the world’s most expensive cities – all while writing his first book and freelancing as a marketer for restaurants. At the start of his career, he fell in love with snowboarding and landed a job at Burton; imagine a more seemingly insurmountable task than trying to sell snowboards in the middle of Israel. Nonetheless, Zavaro prevailed. Nowadays, he is the founder and CEO of Streetwise Consulting, helping companies such as Microsoft, Unilever and eToro tell stories and ensure that everyone knows their name.
In this episode, Zavaro talks about how Marketing is intertwined with all aspects of a business, his natural talent for storytelling and how he became Israel’s only Olympic Commentator for Luge, Skeleton and Bobsleigh.
3:00 – “Not sure if he has a bright future as a student, but the way he writes is unbelievable”
7:30 – Zavaro’s focus on storytelling
10:30 – Zavaro’s definition of leadership
13:20 – “If I could put it on my website, I’d write ‘We Sell Sh*t’”
18:00 – The difficult nature of letting employees go
20:30 – Shifting from a mentality of abundance to a mentality of scarcity
25:30 – Running a bar, writing a book
28:00 – Fixing restaurants
30:00 – Commentating everything from Formula 1 to Bobsleigh
34:00 – Maximizing something as simple as white paper and black ink
38:00 – Zavaro’s title as “Chief of Happiness”
Nir Zavaro on LinkedIn
How to work with Nir as your personal storytelling and marketing coach
Connecting with Streetwise in Tel Aviv (in Hebrew)
Streetwise on LinkedIn
Produced by Kai Hellberg
Music by Isaac Chambers – ‘Change’