There is a new concept in online marketing called ‘return on attention’. Knowing our attention span is shrinking, it measures the value generated from the attention captured. This got me thinking of a different perspective on ‘return on attention’. What is the return on my attention?
What is my return on attention?
The first way I look at this is where do I put my attention. Over the past week, where was my attention focused? It was mostly directed to serving my clients. I also had some meetings with prospective clients. This is good for short term income generation, am I putting enough attention on long term income?
Another way to look at my past week is in terms of return. What return did I generate? In other words, am I doing my best work? This is the work my clients appreciate the most and who are willing to pay me well for it. I had a good mixture and feel satisfied with it.
Was I present?
A third way of looking at my attention is asking the question, was I present? By this I mean, did I bring my full attention to what I was working on? My client meetings were good, but they didn’t leave me with much energy for other things. I wasn’t as present as I would like for my family and I didn’t have the energy to do much work on my business. My website redesign is still in my ‘to do’ list. It’s been there for 3-4 months. This tells me I need to rebalance and create more time for myself.
Let’s shift our attention to you? Are you maximizing your ‘return on attention’? Take a look at last week. Where was your attention and was that the most satisfying and rewarding space for you? What changes do you need to make?